If you’ve ever planned a big event, you know how it feels when it’s over. All the work and energy and trial and error that went into planning and executing the project can be exhausting, and when it’s finally over, all that energy seems to fly out the window too.
But for church leaders, the end of an outreach event is only the beginning.
This is heavy on my heart as we enter Vacation Bible School season, and I’m reminded how crucial a church’s follow-up process is to their overall VBS strategy. That’s why I advise churches to recruit a follow-up director. His or her only job is to connect people from VBS or any other outreach with other people and opportunities at the church. Encourage the director to have their follow-up strategy before the first person ever walks in the door, including:
Effective registration. The follow-up director will likely work with other VBS leaders to accomplish this. The truth is, you can’t follow up with someone you can’t find. Make sure you have the full name and contact information for every person who attends your VBS. It’s important to know these things not only for follow-up, but in case you need to get in touch during VBS with someone related to the child.
Follow-up teams. Ask the director to recruit pairs or small groups of people who can make personal visits to families. The church I previously served sent our deacons two-by-two to follow up after VBS. We found in-person visits to be most effective, but some of our teams felt more comfortable making a call first to set up a time to visit.
Connection points. When our follow-up teams made their visits, they made it a point to take something that would forge a connection with the family. For example, one year the children decorated frames during VBS and we attached a calendar of church events for the deacons to deliver.
Above all, remember that a follow-up strategy doesn’t have to be complicated; it just needs to allow you to make significant contacts with people who otherwise may only encounter your church through one event. The goal of any VBS or outreach effort should be to connect unchurched people with the church for the purpose of expanding God’s kingdom. We can’t do that if we don’t follow up.
Jack Lucas is IBSA’s director of next generation ministry.