The best kind of advertising is free advertising, I’m pretty sure I heard in my college “Introduction to Public Relations” class. When it comes to missions, I think my professor knew what he was talking about.
Have you ever talked to someone who just got back from a mission trip? It’s like the old joke (that has been given new life with modern phenomena like veganism and CrossFit):
How do you know someone just got back from a mission trip (or is a vegan, or does CrossFit)?
Don’t worry, they’ll tell you about it.
And isn’t that a good thing? To share missions stories and try to help the people who weren’t there understand why you felt compelled to go—and probably go back? Even better, talking about a mission trip gives you an opportunity to challenge them to go.
Mark Emerson recently described a mission volunteer as a “living brochure.” The woman he was talking about, Lindsay McDonald, is a pastor’s wife from Casey, Ill., who went to South Asia in March with a small team from Illinois. The group shared the gospel in villages where more than 90% of the population is Muslim.
They also visited community centers where women are learning job skills and Bible stories.
When the team got back to Illinois, they started telling their stories. The group is contagious, Emerson said, but in the best possible way. And people are catching what they have.
When the team got back to Illinois, they started telling their stories. The group is contagious, but in the best possible way.
I went to Haiti with an IBSA GO Team in 2013. When I got back to Illinois, it was all I talked about for a few weeks. My husband was on the team too, so we talked about it at home. I wrote about it in the Illinois Baptist. We shared with our community group and local church about the trip.
Haiti was constantly on our lips and on our hearts.
Before you get too impressed, I should confess that a weekend spent binge-watching Downton Abbey has had the same effect on me. Without meaning to, I start using the cadence and accent of early 1900s Britain. That’s what an immersive experience does: We adopt the passion and language of the experience that has captivated us.
We become living brochures. And in the best cases, what we’re advertising is the call to sacrifice time, money, energy, comfort, even safety, for the sake of taking the gospel to a place and a people deeply in need of it.
Free advertising, for a really great product.
– Meredith Flynn is an editorial contributor to the Illinois Baptist